PROJECT + PROGRAM MANAGEMENT
I come to project and program management with a human-centered philosophy in mind. Over the past six years, I’ve worked with university organizations, cultural institutions, nonprofits and city agencies, social enterprises, and small businesses to support and oversee project pipelines committed to community development, usability, and resource accessibility. Many of these projects have utilized conventional marketing methods — events, out-of-home, organic and paid social media, print media buys, email, SEM, direct outreach — to support and enhance the work of local community members. See below for a selection.
Budget, timeline & vendor management
KPI dashboard production
Print & digital asset design
Community organizing & outreach
Email, social media & search engine marketing
Event planning & execution
Project: NewYorkScapes, an NYU-based research collaborative for faculty, students, librarians, and others working at the intersection of cultural heritage, place-based inquiry & digital methods
Responsibilities: My primary charge in this role is the cultivation and maintenance of scholarly community across channels. I help manage the collaborative’s web presence and digital communications, support relationship-building and outreach efforts, and plan and execute events at multiple scales. In 2019, I ran the organization’s annual Culture Mapping conference, with a special focus on “migration” as a key term. I solicited and reviewed proposals, managed the timeline and budget, designed and disseminated marketing and informational materials, and oversaw logistics prior to and during the event. We were grateful to host a record number of participants from across the country, including activists, academics, and artists.
Project: “Bodies in Transit,” a team-based digitization project focused on making accessible a 19th-century archival collection held at the NYC Municipal Archives
Responsibilities: I collaborated with a small team to digitize 19th-century longhand records held by the Department of Health and housed at the city’s municipal archives. In addition to contributing to the development of data schemata and an information architecture, I spearheaded the development of a public-facing site for the project and produced data visualizations based on the newly-digitized information. Technologies used include: CanvasJS, Plot.ly, Gephi, Carto, D3.js, microfiche
See the full project here.
Project: “Best for NYC,” a campaign launched by the NYC Economic Development Corporation in collaboration with B Lab (and later led by the NYC Mayor’s Office of Workforce Development) in order to help local businesses assess and measure their impacts in workforce development, worker QOL, sustainability, and other key metrics
Responsibilities: As the agency project manager on the “Best for NYC” project, I oversaw timelines, helped develop the messaging pipeline, produced creative, generated reports, and presented progress to stakeholders. For more information about my UX & design work on this project, please see the UX/UI section of my portfolio.
Project: EmblemHealth Small Business, an initiative supported by Shared Value Media in collaboration with ThomasARTS for the multi-billion-dollar health insurance and wellness company; the initiative provided free online and in-person informational resources to small businesses regarding the newly-implemented Affordable Care Act
Responsibilities: As an in-house project manager at Shared Value Media, I supported this project by monitoring timelines, supporting event execution and marketing, producing creative collateral, coordinating social media marketing efforts, and generating and presenting reports. I also helped manage relationships with local CBO partners, including chambers of commerce and business improvement districts.
For more information on this project, see the agency case study here.