campaign design for social enterprise + nonprofit
As the project manager at a small agency specializing in cause marketing and community engagement, I worked with municipal and private sector clients to develop and execute local, tailored campaigns.
For example, we developed a multi-pronged outreach campaign to help the New York City Economic Development Corporation and B Lab get the word out about Best for NYC, an initiative that encourages NYC-based businesses to examine their social, environmental, and economic impact and take strides to improve their practices. Working with my team and stakeholders from the client organization, I helped manage correspondence with community partners like coworking spaces and business improvement districts to reach target demographics; designed, produced, and disseminated print and digital assets; devised messaging; managed editorial calendars; conducted relevant research into local community networks; and supported in-person programming and major events.
Skills & technologies:
- project & program management
- community organizing
- storyboarding & messaging design
- email & social media marketing
- event planning & execution
- web maintenance
- Adobe Photoshop, Illustrator, InDesign
- MailChimp, FB & Twitter advertising, SEO
- WordPress, PHP, HTML, CSS
I’ve collaborated on projects for clients including an NYC advertising consortium, a health insurance and wellness brand, a Brooklyn-based neighborhood bank, and several strings of physician and specialist facilities. These hyperlocal outreach campaigns have all begun with on-the-ground research and engagement with community members to best understand neighborhood needs; over the years, I’ve been fortunate enough to meet and liaise with activists, councilpeople, and nonprofit leaders from across the five boroughs and beyond.
I come to campaign design with an ethics of care in mind: I believe cause marketing and social enterprise work should reflect investment in communities rather than reproduce extractive or exploitative dynamics. In much of my work, I’ve teamed up with colleagues to use conventional advertising media — events, out-of-home, organic and paid social media, print media buys, email, SEM — to run grassroots and grasstops campaigns and offer platforms for local folks to tell their stories.
And, because I know that strong narratives and strong design go hand-in-hand, my practice focuses on the experience of information. In my freelance work, I apply this insight to storyboarding, prototyping, usability testing, and heuristic evaluation for marketing campaigns and application builds alike.